ATD's The Accidental Trainer Podcast Sponsorship
The Accidental Trainer is an ATD podcast, hosted by Alexandria Clapp. The podcast covers trends, strategies, and actionable information for talent development professionals.
Podcasts Drive Sales and Branding!
‘An impressive 48% of listeners have purchased at least one (1) product advertised in a podcast in the past year. Additionally, 76% can recall at least one (1) advertised product, according to The Power of Podcasts, a study from Voices conducted by Momentive.’
Exclusive Sponsor for ATD's The Accidental Trainer Podcast:
Sponsor for all ATD produced podcasts over three (3) months
Minimum of 4,000 downloads over the course of sponsorship
Stats will be shared monthly on downloads
Episodes will be in the 20-30 min range
Includes up to 20-second sponsor message (read by the host) at the start of each episode and thank you near the close
Logo/URL on the podcast page of TD.org
Examples of your brand exposure:
Invitation for subject matter expert to be interviewed by ATD during one podcast. Content must be objective and avoid product promotion.
Availability
January - March 2025
April - June 2025
July - September 2025
October - December 2025
Quarterly Exclusive: $7,500
NOTE: As a podcast sponsor, you subject matter expert agrees to present your information, findings, or case study in an objective way that both benefits and informs the audience. The content presented should be free of direct promotion of a product or service, and more in line with the general benefit of a training professional.